Even churches that began as “cutting-edge” can struggle to continue reaching the 20-30′s crowd as the leadership grows older. Culture, trends and preferences always keep moving. Keeping up can be daunting and can sometimes distract from ministry rather than contribute to it.
Here we’ve listed five ways to connect with young adults that won’t go out of style anytime soon.
Website and Social Media
Keep it clean and simple to navigate. Consult with a web designer about what’s current. This generation will know the difference. Make sure to use photos that demonstrate your church values young people and their culture.
Make links to your social media accounts highly visible so website visitors can easily find more ways to check you out before visiting.
On-Site First Impressions
Recruit a parking and greeting team, along with guest information area volunteers, that includes a diverse mix of people in their 20 and 30’s. Make parking for families with young children a priority, and assign parking volunteers to help them.
If it’s been a while since you updated your facilities, take a look at the environments being created by shops, restaurants and other hangouts that go after this demographic.
Exceed Parental Expectations
Young parents are very sensitive to the environments in which they take their child. Intentionally set their minds at ease with highly visible spaces for children and lots of friendly, responsible adult supervision.
Invest in this area: Make your nursery and children’s spaces incredibly appealing to both young children and young parents. If you’re unsure what to try, survey the young parents you already have about their kids’ favorite places to play.
Skip the Dress Code
Casual dress is a must. Many people in this age group don’t even have to dress up for work. A formal environment will not be welcoming to people in their 20’s and 30’s.
Help Singles Feel Like Part of the Family
Offer easy connection paths for singles such as small groups and events. Every church doesn’t need a singles ministry, but every church needs ways to help singles feel like they’ve found a spiritual family.
These are just a few ideas for getting started. As you attract and engage more young adults, make sure to involve them in future decisions. Connecting the generations is one important way to keep you unstuck.
Photo Credit: Vik Nanda via Flickr cc