Do you know a student who has a passion for the Church and for excellent communication?
The Unstuck Group has an internship program for college students who are passionate about the mission of Jesus and helping the Church get unstuck. We are now accepting applications for our Spring 2020 Marketing & Communications Intern position.
Retaining Guests is a Part of Evangelism
Do you know a student who has a passion for the Church and for excellent communication or sales?
The Unstuck Group has an internship program for college students who are passionate about the mission of Jesus and helping the Church get unstuck. We are now accepting applications for our Fall 2018 Marketing & Communications Intern and Sales Intern positions.
Holidays can bring new people to your church and create opportunities for impact. Most pastors can easily name the big days that bring high attendance. But knowing about big days and planning for them are two different things.
Too often, these calendar-given gifts sneak up on pastors, resulting in last minute planning and low impact. One of the biggest days comes early this year. Easter weekend is only a few weeks away!
When big days sneak up on you, the rule of thumb is to polish what’s working instead of trying to create something new. Creating new requires time and planning, and time isn’t on your side.
If you were to ask someone who attends the church that I’m a part of why they first started attending, you’d more than likely hear something like this: “A friend invited me to that series with U2 music, because I love U2,” or “My first weekend was during that series about the wilderness,” or “I first attended because I saw your ad about the marriage series.”
Notice people don’t often say, “I came because I heard your bible studies are the best,” or “your church seems to have the cleverest phrases on your roadside sign.”
In case you haven’t heard… The Unstuck Group has an internship program for college students who are passionate about the mission of Jesus and helping the Church get unstuck. We are now accepting applications for our Spring 2018 Marketing & Communications Intern position.
A lot of people are talking about creativity in the church right now, and it’s raising some tension in me (and maybe in you too?). We’ve been haggled on both ends of the creativity spectrum over the years. On the one hand, we’ve bought into the rationale that says, “God hasn’t called you to be creative. He’s called you to be effective.” Therefore, copy & paste at will. On the other hand, we resonate with the thinking that says, “All ministry is local.” Therefore, creative contextualization is the only way to impact a locality. It’s a tough balance to strike, really. And if you add the complexity that multisite churches bring to the table, this can be a serious monkey on our backs as leaders.
I’ve been saying this for years now, but I get tired of church marketing. The advertisements, the clever slogans, the social media strategies. Many churches try to achieve success by using the right tactics, by “appealing” to the right audience. But in some cases marketing is a barrier to the advancement of the Gospel message. It can actually be a hindrance for the church.
I’m still shocked by how bad most church graphics are. Yes, most. If you think I’m exaggerating, you’re in a cool church bubble, my friend.
I’m shocked for several reasons…