Meet Lee Button, one of our newest ministry consultants here at The Unstuck Group. Based in the UK, Lee spent 6 years as Operations Director at New Community Network and Pioneer Trust. With a 17 years of experience spanning corporate and third-sector settings, he focuses on strategic thinking, service design, and digital transformation projects that help organizations create their preferred future. Lee also delivers training and coaching while serving on the church leadership team of New Community Eastleigh.
I recently caught up with Lee to capture some of his story and his perspective on what makes strategy so important for churches.
Did you know that for 93% of churches, Easter is the most attended weekend of the year?
From recruiting the volunteers you need to planning for an excellent guest experience to closing the “back door” in the weeks that follow, we know you have a lot to think about leading up to Easter.
Prairie Lakes Church in Iowa is unique. Across the state, they have six campuses, a mix of suburban and rural congregations they’ve launched as a part of a strategy to put a Prairie Lakes campus within 30 minutes of every Iowan. For them, embarking on a multisite strategy has been the right answer for reaching more people while staying true to the local culture. A 3,000-seat auditorium? That just didn’t feel like the natural fit to address their expansion needs.
Our team believes a healthy approach to multisite and launching new campuses can help you lead more people in your region to Christ. Keyword there is healthy.
We talk a lot about numbers at The Unstuck Group. In fact, we’ve even written a book on measuring church health. With that, we often get questions about how you can actually measure ministry effectiveness. Questions such as…
- “If we don’t know many guests don’t fill out the Connection Card, how can we know how many guests we actually have?”
- “What is the best way to measure small group participation? Sign-ups? Weekly attendance? Number of groups?”
- “When I count the number of volunteers we have, how often should someone be serving to be counted?”
When our team helps a church with a Staffing & Structure Review, we push the leadership teams to give away more ministry by empowering volunteers, and the staff usually agree that should be a priority. But then, you get into the weeds of how to actually make it happen.
First, you have to cast a vision that compels more people to serve, which is no small feat. We wrote about energizing volunteerism at your church a few weeks ago. If you succeed, you also have to figure out how to effectively manage all of these new moving parts — and you should really have a plan in place before you start recruiting.
My sister has always struggled with the Church. She went for a while, exploring different church options, but found most to be unwelcoming, unfriendly. There were many weeks when she would sit alone, no one ever taking the time to speak with her beyond greeting her at the door. In her experience, the door was where a church’s welcoming stopped.
Today, she has walked away from the church.
I remember the days as a lead pastor when word-smithing a vision statement was of the utmost importance. Once crafted, I would post it everywhere a person may have the opportunity to read it (including the back door of the stalls in the men’s bathroom). I wanted people to memorize it, understand it and quote it at a moment’s notice. I think I may have been the only one who met those expectations.