Attendance to events doesn’t reveal health in a ministry. Have you ever considered that keeping people busy at your events may prevent them from spending more time on their marriage, children and/or relationships with non-believers?
We must be wary of reducing the faith to attendance at church. There may be times when an event is strategic, but we can become lazy in relying on events to be the litmus test of our ministry.
Use this lens to evaluate event plans for next year:
Are you doing the same events because you have always done them?
Does each event actually help people?
Can you measure the success of the event by something other than attendance?
Have you taken time to brainstorm creative ways to engage people in relationships besides events?
Are you holding events because you don’t have a clear vision along with a defined strategy for accomplishing it?
As your team gathers to plan for the coming year, force yourself to prove the value of each event on the calendar. Are there times when you could cut an event and actually help more people take their next steps toward Christ?