Prove It: Do Your Events Improve Church Health?

Attendance to events doesn’t reveal health in a ministry. Have you ever considered that keeping people busy at your events may prevent them from spending more time on their marriage, children and/or relationships with non-believers?

We must be wary of reducing the faith to attendance at church. There may be times when an event is strategic, but we can become lazy in relying on events to be the litmus test of our ministry.

Use this lens to evaluate event plans for next year:

  1. Are you doing the same events because you have always done them?

  2. Does each event actually help people?

  3. Can you measure the success of the event by something other than attendance?

  4. Have you taken time to brainstorm creative ways to engage people in relationships besides events?

  5. Are you holding events because you don’t have a clear vision along with a defined strategy for accomplishing it?

As your team gathers to plan for the coming year, force yourself to prove the value of each event on the calendar. Are there times when you could cut an event and actually help more people take their next steps toward Christ?

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By |2016-02-06T18:08:17+00:00December 30th, 2013|Strategy|2 Comments

About the Author:

Tony is Chief Strategic Officer at The Unstuck Group. For 14 years, he served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He’s written several books and articles that have been featured with the Willow Creek Association, Catalyst and


  1. Steve McCoy July 28, 2015 at 4:56 pm - Reply

    So well said and *thank you* for this perspective. It often comes down to opportunity cost. Larger events require loads of investment at the expense of many other dimensions of person-to-person ministry. Really appreciate the thoughts. @SteveMcCoy360

  2. […] Prove It: Do Your Events Improve Church Health? […]

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