Blue Van Dyke, founder of StudioC, was an Executive Pastor at a mega church in Phoenix, AZ where he created, assembled and led a multidisciplinary team to implement a thorough member engagement strategy, based on the marketplace's marketing agency model.
Because "marketing" was historically taboo in the church world and "agency" freaked people out, as they thought it implied spying and secrecy stuff -- he and his team came up with the name "Studio". This captured the essence of being a collection of skilled people for a common cause of serving others.
Shortly after Blue left his position at the church in Dec 2019, COVID hit. Churches lost their stage, their doors were closed and they didn't have a way to talk to their members or easily get in touch with them.
Blue started getting a flood of calls from churches who had heard him speak or had met with him for advice on his member engagement & digital strategy.
As Blue talked with many pastors struggling during COVID and/or trying to improve member retention and re-grow their churches, it became clear that the "Big C" church needed a Studio Team. In an act of obedience, Blue knew he had a new calling to share the member engagement strategy and develop software that was available and accessible in a way that more churches could afford and use it.
Most churches can't pay for custom ChMS development, a custom mobile app or to develop software; not to mention managing all of that. However, to effectively engage your members on a discipleship journey and do the Great Commission in the digital age, and to not be beholden to 3rd party rules and regulations that restrict your ability to present or communicate - you must have access to your own 1st party data and use select tools in a way that fits your church best. And, it needs to be simple to use.
Thus, The StudioC. A Studio for the Big C, church.
