Since today is my last day in the office before the end of the year, I spent some time reviewing a few key areas of what we do including our website. There are probably only a handful of people in the crowd who might be interested in this. For the fellow geeks out there, though, here’s how things shook out in 2013.
- Pageviews – Traffic increased almost 20% in 2013 and has nearly doubled the last three years.
- Referrers – The top referrer to my site was Twitter. It generated 50% more pageviews than the second place referrer which was Google Search. Facebook came in third place.
- Individual Referrer – The top individual referrer to my site in 2013 was Thom Rainer. Thanks for sharing the love Thom!
- Clicks – On the other hand, we sent the most traffic to Amazon, RSI Stewardship and the Leadership Network.
- Search Terms – The top search terms, aside from “Tony Morgan,” that resulted in people landing on the site were spiritual growth, culture of honor, job satisfaction and church consulting in that order.
- Countries – After the United States, the most visitors came from Canada, the United Kingdom, Australia, India and the Philippines.
- States – The top five states that visited were Texas, California, Georgia, Florida and North Carolina.
- Cities – The top cities were New York, Houston and Chicago, but London and Sydney were able to sneak into the top ten at #8 and #9.
- Technology – Chrome was the most used browser on the site. Windows is still, just barely, the most used operating system. (God help you.)
- Mobile – Desktops still beat mobile devices almost two to one when it comes to traffic on the stie. Though I’m a Google man, iOS has Android beat by a long shot for mobile devices.
How does that compare to what you’re seeing on your sites? Any significant differences from our audience to yours?
