Strategic Planning for Digital Ministry
Your weekend experience is no longer the front door—your digital ministry strategy is. Welcome to the hybrid church of the future.
What is a Digital Engagement Path?
Tony Morgan gives a brief overview in this excerpt from our recent masterclass, 4 Keys to Expanding Your Church’s Front Door with Digital Strategies.
The Planning Phase
In the first 3 months, you complete 3 facilitated planning sessions, as well as analysis and data-driven reports on ministry health, online experience, staffing and structure.
The Implementation & Follow Through Phase
The Implementation & Follow Through Phase begins in the 4th month and includes consulting and accountability for the ministry team as you execute your strategic plan.
A late 2020 Barna study found less than 50% of Gen Z and Millennials prefer worship services that are primarily offered in-person in the future.
This process will engage and align your leadership team around the same vision, strategies and clear next steps.
It’s time to shift away from defining your digital ministry strategies as putting your services online and to start thinking about how to really connect with people outside the church and the faith, and how to better engage with people who are already connected to your church.