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Raising money in the church can be confusing. But there is one question you must be able to answer: “Pastor, why should I give to this church?”

Your church members do not have a shortage of giving opportunities in their world. So it’s up to you to cast a compelling vision for generosity, and to be extremely clear about how giving to your church makes a difference.

It’s vital to have a vision and absolutely necessary to have a clear project in need of funding.

Whether it’s a new building, renovations, multi-site, or a debt retirement issue, getting clear about where the money is going helps people connect the vision to reality. It helps them draw a line between the mission and vision of your church to the current needs.

Sure, this comes with a lot of questions:

  • Do we build a Family Life Center or expand our children’s space?
  • Do we build or pay off debt first?
  • Can we combine the two?
  • If we pursue ministry expansion, how can we sequence out which need receives primary funding?

Maybe you’re clear on the vision, the projects, and the next steps. But, how do you continue to fund the vision of the church while beginning to fund a special project?

Church vision largely centers on the what one can see, feel, and hear on a Sunday. Campaign vision says, “If we build that building, buy that land, or pay off that debt, here’s how ministry is going to change, and how our vision takes a major step in becoming a reality.”

A successful campaign vision contains at least two things:

1) A clearly defined project

This is a specific answer to the question, “What exactly do you want me to give money to?” An example is, “A Family Life Center.” The more specific the answer, the more resources will flow toward it. A more specific response would be: “A 25,000 sq. ft. Family Life Center costing $4 million which includes additional children’s facilities, a workout area for the community, gathering space for small groups, and an office space. We desire to see hundreds come to Christ each year through the ministries this building will provide.”

2) A catalyst for making the overall vision a reality

If you only focus on the project, issues can develop. Projects by their very nature are divisive. Some people might want red carpet while others prefer blue. Others may think the project is too expensive, while others want more bells and whistles. Some may want a Family Life Center, while others are ready to pay off debt. This is why it is vitally important that the success of the campaign focuses on the changed lives that will result from the accomplishment of this next step toward the church’s overall vision.

If you craft your church’s campaign vision with these points in mind, you are well on your way to a successful capital campaign.

Tony Morgan

Tony is the Founder and Lead Strategist of The Unstuck Group. Started in 2009, The Unstuck Group has served 500 churches throughout the United States and several countries around the world. Previously, Tony served on the senior leadership teams of three rapidly growing churches including NewSpring Church in South Carolina. He has five published books including, The Unstuck Church, and, with Amy Anderson, he hosts The Unstuck Church Podcast which has thousands of listeners each month.

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