August 14, 2013

Top 10 Qualities of a Church Communications Director

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by Troy Page, The Unstuck Group Consultant

Eight years ago I was asked to assume the role of communications pastor at Fellowship Church. I’m convinced it was because I had a good eye for design and a knack for trends. I thought all I had to do was lead the graphics team to create the coolest and hippest designs. However, I quickly realized there was much more to this role than having an eye for design.

Here the top 10 qualities I have found necessary to be a great church communications leader:

  1. Creative – able to think out of the box and design communications that get the attention of the culture.
  2. Strategic – a gift to see the big picture and design systems that make all the pieces fit together.
  3. Loyal – believes in the vision and tenaciously communicates it.
  4. Organized – ability to spin multiple plates while managing time and meeting deadlines.
  5. Progressive – innate sense of where culture and technology is headed with the discernment of when to change.
  6. Practical – makes sure in the midst of creativity, art, and design, people get the message.
  7. Intuitive – can trust their gut and knows if something will work within the context of the culture.
  8. Communicator –  can naturally translate concepts and communicate clear messages through art and words.
  9. Influencer – relationally connects and influences others to jump on board with new ideas.
  10. Good Eye – an inherent sense of what artistically works when directing graphic, web, and video design/production.

In addition to our existing consulting services, our team would love to talk to you about reviewing your church’s communications systems: staffing, website, graphic design, branding, social media and messaging to help you create a strategic communications structure and plan. Contact us if you would like to find out more information.

We also recently released a Communications Director Job Description in our store that may be helpful to your church.

photo credit: richard stowey via compfight.com

Tony Morgan

Tony is the Founder and Lead Strategist of The Unstuck Group. Started in 2009, The Unstuck Group has served 500 churches throughout the United States and several countries around the world. Previously, Tony served on the senior leadership teams of three rapidly growing churches including NewSpring Church in South Carolina. He has five published books including, The Unstuck Church, and, with Amy Anderson, he hosts The Unstuck Church Podcast which has thousands of listeners each month.

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