Interview Highlights
- When developing a content strategy, focus on answering “what, how and where.”
- Find contributors to continuously feed content.
- For people to understand a message, they should see/interact with it 3 to 5 times.
- Repeating messages is very important.
- The first step for a new communications director would be to choose a media, learn best practices and then gradually expand to other medias.
- Don’t be overwhelmed by taking on everything at once.
Interview Links
- Michael’s Blog
- Your Brand: The Next Media Company
- Follow Michael on Twitter
