There is a popular phrase often attributed to Peter Drucker that says, “Culture eats strategy for breakfast.” After a time of careful research, I discovered that there is actually no evidence that he ever made this statement. In fact, there is no evidence that any leadership guru ever said it. It appears many different statements from several leaders were merged together over a period of years. Thus, “culture eats strategy for breakfast” burst onto the scene. And with its arrival came the notion that strategy is really not that important in leading an organization…
But nothing could be further from the truth (as we mentioned in this recent article).
It has been my privilege to serve in the ministry for over 36 years. Decades of up close and personal observation have yielded some basic conclusions as to why so many churches and ministries in America are so opposed to developing strategy.
Here are two misconceptions about strategy that often lead churches to discount it:
1) “Strategy quenches the Holy Spirit’s spontaneity.”
I grew up in a church that handed out a bulletin every Sunday with a service-order script for the Holy Spirit to follow. So I understand that you can actually become “over-structured” in planning. However, as I moved on to a more “Spirit-led” church, the pendulum swung in the opposite direction of just casually going with the Holy Spirit. The belief was that a truly Spirit-led service/ministry had no structure because God is a spontaneous God.
Think about that for a moment. The thought that God is spontaneous is implying that God suddenly thought of something that He had never thought of before… But everything about His nature is founded in a purpose and plan. Therefore, we need to consider this balance in our approach to ministry.
2) “Developing a strategy is using secular business practices.”
Somewhere along the line, our church leaders have adopted the mantra of separation of church and state as a scriptural mandate. Many spiritual leaders believe that it is somehow compromising to use solid business principles in the strategic development of the church.
The actual underlying concept of separation of church and state was developed to keep the government from interfering with the church. It does not mean we cannot use proven leadership principles to help our ministry grow. Solid strategic practices are not secular or spiritual.
Misconceptions aren’t the only reason churches avoid strategy. Here are three other reasons:
1) Strategic thinking requires honest evaluation of our current condition and effectiveness.
It is my opinion that we fall short at this point more often than not. It is much easier to blame outside forces for our lack of impact and growth than to take an honest inventory of our (in)effectiveness in reaching our lost neighbors.
For example, when our team helps churches assess their staffing and structure, we have church leaders complete the Leading From Your Strengths assessment to get a clearer picture of the strengths on the team. Most churches have gaps in key strengths that God has given leaders to better lead the church. By better understanding where those gaps exist, a church staff can make strategic decisions about future hires and how to structure the current team.
The truth sets us free according to Jesus. Yet, many of our ministries spend a considerable amount of energy avoiding the truth. Taking an honest look can often be the catalyst of developing new and effective ways of reaching our community.
2) A strategic plan to impact a community will often “rock the boat” of our current comfort.
A thorough study of Jesus’ teachings in the New Testament will reveal that He never offered His followers a life of comfort and ease for following Him. In fact, His command was take up your cross and follow Him daily. The daily cross-bearing isn’t comfortable. But it is fulfilling!
I actually had a church board member say to me, “I would rather this church shut down than change what we are doing!” Eventually, the church dissolved and gave its assets to another ministry. The leadership was so ingrained in the comfort of what God had done in the past that they could not entertain the thought of Him doing something new in the future.
3) A written strategic plan brings accountability.
Research has proven people are more able to remember things written down than remember what they heard. I can side-step being held accountable when I avoid putting a plan down in writing. This also means I will probably never accomplish what is possible!
Writing down the strategy does not necessarily mean I have figured out everything. But it does put a methodical process in place that moves me closer to actually accomplishing the goal. The Bible says in Habakkuk 2:2, “And then God answered: ‘Write this. Write what you see. Write it out in big block letters so that it can be read on the run.’” (MSG)
Putting the plan on paper is a great way to bring clarity and unity to your team.
Maybe some observant leader actual developed the mantra “Culture eats strategy for breakfast.” And it may be that your current ministry or organization is experiencing this today. If so, here is a radical idea: develop a strategy to change the culture! I promise it will not happen quickly or without some pain. However, I do promise it is a necessary step in fulfilling your God-given calling and purpose.
If you’d like support in developing your strategy and vision, our team would be happy to help. Take a look at our 4-phase process and start a conversation. We’d love to hear from you.