Here’s something every senior leader needs to understand – no one feels the same sense of urgency or responsibility you feel to build, expand, or take the next step of faith in achieving the mission God has for your church. Sure, there are some who are 100 percent invested. But many others are simply busy or distracted.
While you may be absolutely convinced that a capital campaign is the most logical next step, you must balance that confidence with the knowledge that this is a step you can’t take alone. Not everyone in your church understands and buys into your vision… yet.
If you’re going to get enough people on board to fully fund your next capital project, you can’t overlook one of the most undervalued and overlooked roadblocks to ministry funding— presenting a compelling vision that inspires and engages everyone.
You need a compelling vision before you launch your next capital campaign
Here are seven reasons why you should take the time to craft a compelling vision before you launch your next capital campaign:
- You must answer “why?” Why do you need a capital campaign? You need to have a concise answer to that question because people will ask it… multiple times. Without a strong “why”, your appeal will get lost in the fine print.
- You need more than good intentions. Even the best intentions don’t create forward momentum. Vision is the glue that holds your ministry together and the assurance you have that you are moving in a singular direction.
- You must live by it. Organizational decisions must be made in light of the vision and strategy for the duration of the campaign. Your compelling vision should be something you live by. When you don’t, your appeal will seem less desirable and perhaps even inauthentic.
- You have to reveal a better future. In a world that is more distracted than ever, motivating people to invest in a capital campaign can be a challenge. You need to show people how your capital campaign helps accomplish the things they believe in.
- You need some secret sauce. Vision provides the framework to tell a story that invites other people to join in. The better you are at telling stories, the more successful you’ll be in the capital campaign.
- You must be absolutely certain about your next step. A compelling vision clarifies what direction a leader should move next. Clarity keeps things simple, and simplicity is your only hope of ensuring you complete what you set out to accomplish in the first place.
- You need to demonstrate an unwavering commitment. A compelling vision provides the accountability leaders need to keep things moving in the right direction. Transparency and vision-driven spending are trust-building exercises that will solidify the commitment of your giving base.
Churches that are successful at raising money are the ones that use vision and strategy to help people see how each individual can make a difference. If you are thinking about launching a capital campaign for your church, it is imperative to take time to think about your vision just as much as your strategy.
Learn more about how a compelling vision can accelerate the funding of your next capital campaign by downloading our latest resource, “7 Reasons You Need a Compelling Vision Before You Launch a Capital Campaign.”
What was the compelling vision behind your previous or current capital campaign? Did you notice any of these factors as you cast it?
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This is a sponsored post from RSI Stewardship, one of my strategic partners.
