Welcome to the very first episode of The Leadership Unstuck Podcast. In this episode I talk to Ty Bean, Senior Pastor of Cowboy Junction Church in Hobbs, New Mexico about why churches should pinpoint the exact kind of person they are trying to reach.
When a church tries to reach everyone, they rarely connect with anyone effectively. When they get focused on who they are trying to reach, they can get intentional and effective in reaching that person — and they will reach others in the process.
In this episode, you will discover:
- Why many churches never determine the exact person they are trying to reach.
- Practical next steps your team can take to help determine your primary customer.
- How to be intentional about reaching new people instead of becoming internally focused.
Additional Resources:
4 Reasons Why Churches Become Insider-Focused
Churches Do Not Want To Reach New Customers
Do You Know Your Customer? 5 Felt Needs for Reaching Professionals Outside the Faith
Why People Like Starbucks More Than Your Church
6 Ways We Ignore Unchurched Guests on Easter
10 Symptoms of an Inwardly-Focused Church
Join the Conversation
We would love to hear some of the changes that you plan to make this month to help you become more intentional about who you are trying to reach. Comment on this post or share on social media using hashtag #unstuck.
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