June 13, 2013

The Strategy Book: An Interview with Max McKeown


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YouTube video

Interview Highlights

  • On the importance of strategy: “It’s entirely possible to have a clear idea where you want to go and have absolutely no idea how to get there.”
  • Tony and Max talk about getting perspective of the current situation, planning for the future and then determining the action that’s required today.
  • Max says the word “process” like a proper Englishman.
  • “Execution and strategy are not two separate things — they are the same thing.”
  • Max explains that strategic planning needs to be a continuous process.

Interview Links

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