Here’s a strategic tool I’ve been playing with to help churches assess their ministries, events, services, etc. You can process this across all ministries in your church. Or, this would certainly work as a good team exercise within a specific ministry.
The tool requires you to answer two foundational questions: (1) What’s the impact of this ministry (event or service) with existing “customers?” (2) What’s the reach of this ministry with potential “customers?”
You have to answer both questions. That’s the key. It forces you to think about the people already connected to your church and the people you are trying to reach for Jesus.
As you can see, the most dangerous spot to be is in the place where something is having a big impact with current customers but low impact with new customers. That’s a comfortable spot. It feels like things are going well. But, if you aren’t reaching new people, your church or ministry is already taking steps toward unhealthiness and decline.
Be honest. Where do your ministries fit on this chart? And, maybe most important, where does your church fit on this chart?
