by Ben Stroup
Audits are not inherently bad things. Even though we often associate the idea of an audit with anxiety, it can be a very healthy process.
Content, in order to function properly and deliver results consistently, should be built around a system. Every system needs to be evaluated, adjusted, and modified from time to time. That really is the purpose and function of an audit.
Ideally, you should conduct a content audit one to two times per year.
What’s involved in a content audit?
A content audit:
- Accounts for all digital and print assets.
- Collects and organizes all keywords, messages, and brand themes.
- Identifies all content creators, goals and habits.
- Models the permission systems as they function today.
- Reviews all analytics to connect activity with performance.
- Observes opportunities for improvement.
- Outlines next steps.
Perspective is difficult to obtain when you are the one who is in the midst of production. An audit can help you achieve the clarity you need to make the critical decisions you are facing now and in the near future.
When was the last time you conducted a content audit for your brand, business, or cause?
This is a sponsored post from Ben Stroup, one of my strategic partners.
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Ben Stroup is a content activist in a post-paragraph world. He has written and edited more than 30 books and eBooks. His latest books include Unconditional Love (B&H Publishing) and Hope in Front of Me (collaboration with former American Idol Finalist, Danny Gokey, NavPress). You can find Ben online at www.benstroup.com.
