by Ben Stroup
These are interesting days indeed. While publishers are trying to find a new business model, businesses, brands, and causes are trying to discover a viable publishing model.
Search Engine Journal has some great advice in their post, Content Marketing: The Secret to Creating Awesome Content.
Publishers are in the content business. Businesses, causes and brands are entering the publishing business as they attempt to move to a more online-centric communications strategy.
But you can’t just put whoever you want to in the role of the content writer and expect things to “just work out.” If you want great content, hire a professional writer.
Here are a few posts that might be helpful to you as you consider hiring a professional writer:
- How to Know When to Hire a Ghostwriter (or collaborator)
- 7 Things to Make Clear When You Hire a Writer
- Ghostwriters Don’t Just Write Books
- Professional Writers Don’t Have Literary Orgasms
- Aspiring Writers Should Be Weary of Hobbyists
- How to Hire and Work with the Right Content Marketer
When it’s an important project, it’s time to look for a professional who can get you from Point A to Point B without enduring the pain of trial and error.
Are you ready to invest in hiring a professional writer to support your publishing needs?
This is a sponsored post from Ben Stroup, one of my strategic partners.
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Ben Stroup is a content activist in a post-paragraph world. He has written and edited more than 30 books and eBooks. His latest books include Unconditional Love (B&H Publishing) and Hope in Front of Me (collaboration with former American Idol Finalist, Danny Gokey, NavPress). You can find Ben online at www.benstroup.com.
